Campaigns

Grow an opt-in subscriber list

A keyword, a join page and a QR code - customers subscribe themselves.

Instead of importing numbers, let customers subscribe themselves: they send a keyword to your WhatsApp number, or scan a QR code that opens WhatsApp with the keyword pre-filled. Each keyword labels its subscribers in your inbox, and you use that label as the campaign audience. Campaign subscribers is part of the campaigns feature, from the Basic plan up.

Set it up

  1. In the portal open Campaign subscribers.
  2. Turn on Enable the join page and keywords - the master switch for every keyword.
  3. Press New keyword and choose the word customers send (for example JOIN) and the List label it adds to each subscriber in the inbox (for example subscribers). Optionally pick the WhatsApp number customers write to, or leave the default number.
  4. Add Aliases for alternative spellings of the same word. Matching ignores letter case and extra spaces around the word, and treats أ، إ، آ as ا and ة as ه - but the customer must send just the word; it does not match inside a sentence.
  5. Create more keywords when you want separate lists - each keyword has its own label and its own audience. Your plan sets the limit: 3 keywords on Basic, 10 on Professional, unlimited on Enterprise.
  6. Optionally edit the join page headline and description, each keyword's welcome message, and the Goodbye (after STOP) message.
  7. Save. The QR code and link button shows your public join link and a QR code you can download.

Double opt-in

By default a keyword subscribes the customer on their first message. Turn on Double opt-in on a keyword and the customer first receives your confirmation message; they join the list only after they reply YES within 24 hours. The Pending confirmation card counts the requests still waiting for a reply.

Share it

  • Put the join link in your Instagram bio, website, email signature or receipts.
  • Print the QR code on packaging, brochures, flyers, receipts or a counter stand.
  • Tell customers in person: "Send JOIN to our WhatsApp number for offers."

What happens

When a customer sends the keyword, the inbox contact gets the keyword's list label and receives its welcome message. STOP is global: it removes the contact from all your keyword lists at once, they receive the goodbye message, and campaigns skip them. START subscribes them again, restoring the lists they left.

Follow the numbers

The page shows Active subscribers, those Joined in the last 30 days and Left in the last 30 days, and the pending confirmations. The Joins and leaves chart draws joins and leaves day by day over the last 30 days, for all keywords together or one you pick.

Use the list in a campaign

In WhatsApp Campaigns, set the audience label to a keyword's list. See Send a WhatsApp campaign.

Still stuck?

Email hello@stsconnect.chat with your company name and what you were trying to do. We answer on business days.